Even Beautifully-Decorated Homes can Benefit from Staging

As professional home stagers, we often explain that the difference between decorating and staging is that decorating is done for the homeowner’s taste and style, and staging is done to attract the target buyer. When it’s time to put your home on the market, making a few changes in how your home is perceived can have a positive effect on maximizing your equity (after all, that’s the bottom line when you’re selling).

Our Portland OR home staging company was selected for a recent staging project that was multi-layered.  This spectacular property is located in an exclusive Portland suburb, and the sellers asked for our help in several areas:

• Select new paint colors for several rooms where updated warm neutral colors would make a difference to the target buyer

• Convert one of the bedrooms that had been used as a home gym into a guest bedroom, so that buyers would find value in seeing another bedroom in this large home (we had the gym moved to a bonus room where it fit perfectly)

• Provide assistance in packing up small collectibles that could distract buyers from looking at all of this home’s wonderful architectural features; send any excess furniture to storage so that each room looked as spacious as possible

~ Here are some Before & After photos showing how staging is different than decorating ~

Before, the Master bedroom had a dated color 

Painting a warm neutral & fully opening the drapes made the room brighter & highlighted the amazing view

Before, the Family room had very dark walls 

Using a warm neutral highlighted the stunning woodwork, carpet, and cultured stonework

Before, the Study had a dark ceiling 

Changing the ceiling color brightened up this room and coordinated well with the beautiful custom cabinetry

Before, this Bedroom was set up as a Gym 

Now it’s a Guest Bedroom, which adds value to the target buyer (the gym was moved to a bonus room)

The best formula for selling your home quickly is to select a great listing agent and listen to their advice about the right price; then to make sure that your home appeals to your target buyer, consult with a professional home stager.  We offer cost-effective ideas that result in the best return on your investment when selling.  If you’re located in the Portland Oregon Metro area, call Room Solutions at 503-246-1800 — awarded 2012 Professional Stager of the Year for the Western U.S.   Free estimates are gladly provided.