A: How we live in our homes is very different from how we prepare them for selling. In order for your home to appeal to the greatest number of potential buyers, it must be presented as clean, clutter-free, warm, inviting and free-flowing. A properly staged home showcases the space, instead of what's in it, so that buyers don't become distracted by the furnishings or clutter. Each room in a well-staged home should be arranged around a single focal point, and it should be showcased in a way that allows prospective buyers to quickly see all the different ways the space might be used.
Staging highlights a home's best features and architectural details, as well as minimizes flaws. It's necessary because most buyers have a difficult time imagining how a space could look when properly furnished – and how they might utilize each space.
A vacant property lacks life and offers little in the way of emotional connections. An occupied home may rely too heavily on the owner's specific taste. Proper staging provides the necessary solution to both these situations – presenting the house as a "home" that will make a good first impression on both buyers and their agents.
A: Staging a property is best handled by an experienced professional stager who doesn't have emotional ties to the property. A professional can view your home as a potential buyer would, without getting caught up in the "history" of the home and its contents. A professional is trained to create an inviting look that will appeal to a wide variety of buyers. A professional knows how to update the look of a home using properly placed accessories, and we carry an extensive inventory of quality furnishings. Our training includes the use of color, the proper placement of furniture, the importance of scale in a room, how to minimize all types of flaws, and how to showcase the best features in a home. It's difficult to learn these things from watching a TV show where you see a quick transformation without much detail.
A: The best time to stage your property is before it's listed and shown. Staging it first will allow your property to make the best first impression on potential buyers and agents. About 80% of today's buyers are previewing properties on the internet, which makes the online listing photos critical for encouraging buyer interest. If your home isn't staged and the photos show either a vacant property or a hodge-podge of furnishings, it won't look its best. Once a home has been on the market without staging, it's much more difficult to get agents and their buyers back into the home. Staging it first allows you to capitalize on the "buzz" created by a new listing.
A: Yes! Whether your property is at the lower price point or over a million dollars, staging will help present it in the best possible way to potential buyers. Vacant or occupied properties, older homes or new construction are all candidates for home staging.
A: Our home staging services include several options, starting with a Verbal Consultation that details what needs to be done to make the property appealing to the target buyer. The cost of a Verbal report is $175, and includes tips on cosmetic updates, landscaping and curb appeal, paint colors, etc.
We provide staging services at several price points, depending on whether the home is vacant or occupied, how many rooms will be staged, and how much furniture and accessories are needed. Staging is an investment in your property and always costs less than a price reduction. The staging investment is made up of two parts – the professional staging fee and the monthly rental fee (if props are needed). Because every project is unique, we're happy to provide a no-obligation staging proposal for your property… just contact us for an appointment.
A: The fees for home staging can be considered a marketing expense of selling your property. Please refer to IRS Publication 523 and discuss deducting the home staging cost with your tax or accounting professional.
A: Interior decorating personalizes your home when you're living in it; home staging makes your home appealing to the broadest number of potential buyers – which often means de-personalizing it. Both methods share some basic concepts, but home staging will allow a home's features to be maximized specifically for selling. Home staging is a marketing tool, the "packaging" that will help your property sell faster than the competition.
A: Experienced, flexible and responsive, our team can provide a wide variety of services to meet just about any budget or timeline. Since Room Solutions Staging is registered and fully insured, you can rest easy knowing that your property and belongings are in the hands of true professionals. What's more, the furnishings, techniques and expertise employed by Room Solutions Staging are second to none.
Whether partnering with a realtor or working directly with a homeowner, our aim is the same: 100% satisfaction.
Read what some of our previous clients have said about our work on our Raves page.
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