How we live in our homes is very different from how we prepare them for selling. In order for your home to appeal to the greatest number of potential buyers, it must be presented as clean, clutter-free, warm, inviting and free-flowing. A properly staged home showcases the space, instead of what's in it, so that buyers don't become distracted by the furnishings or clutter. Each room in a well-staged home should be arranged around a single focal point, and it should be showcased in a way that allows prospective buyers to quickly see all the different ways the space might be used.
Staging highlights a home's best features and architectural details, as well as minimizes flaws. It's necessary because most buyers have a difficult time imagining how a space could look when properly furnished – and how they might utilize each space.
A vacant property lacks life and offers little in the way of emotional connections. An occupied home may rely too heavily on the owner's specific taste. Proper staging provides the necessary solution to both these situations – presenting the house as a "home" that will make a good first impression on both buyers and their agents.